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Celebrity (non-sport)/Actress
PepsiCo’s Slice Returns To The Sponsorship Game With Celebrity Endorsement
March 7, 2024
PepsiCo owned mango soft drink Slice has secured a celebrity endorsement from South Indian actor Nayanthara, who is…
Lazada Drills Down From Pan-Asian Endorsements To Hyper-local
March 11, 2021
As e-commerce platform Lazada continues to grow, and thereby localise its presence in Southeast Asia, the…
Indian e-tailer Myntra Increases 2018 Sponsorship Spend By 43%, Backs Short Film
January 30, 2019
Indian e-fashion and lifestyle player Myntra has launched a three-minute film with Adidas under the former’s “Unforgettables” series featuring a young local female footballer.
Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms
December 7, 2018
Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.
L’Oreal Reveals Content Marketing Secrets In India
October 18, 2018
L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.
Japanese FMCG Tickles With Crazy Rich Asians Parody
September 7, 2018
Japanese FMCG Kao Corporation is riding on the wave of Hollywood blockbuster Crazy Rich Asians for its recent branded content play in Singapore.
Facebook Watch Commisions Kim Kardashian West Original
March 8, 2018
Kim Kardashian West is set to star in her own series called “You Kiddin' Me” which will run on Facebook Watch.
Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
Asian E-Commerce Firm Eyes Singapore Growth With Local Starlet Endorsement
August 16, 2016
Asian e-commerce player Qoo10 has secured its first regional endorsement deal, in Singapore, with emerging 22-year-old local actress-model Carrie Wong.
Neerja Star Kapoor Brings On Her Bling Game
March 15, 2016
Bollywood star Sonam Kapoor, fresh from the success of the movie Neerja, is set to replace Aishwarya Rai Bachchan as brand ambassador for Kalyan Jewellers.
