March 1, 2024
The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…
January 29, 2024
The CEAT Indian Supercross Racing League (ISRL), touted to be the world’s first franchise-based supercross league…
January 24, 2018
Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.
June 15, 2017
Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
November 18, 2015
In a tried and tested move, Indian tyre manufacturer Ceat has sealed a three-year bat endorsement deal with national star Rohit Sharma.
October 22, 2015
India’s largest tyre maker, Madras Rubber Factory Limited (MRF) has secured a three-year endorsement deal with South African and Royal Challengers Bangalore cricketer AB de Villiers as its…
August 10, 2015
Ahead of Manchester City’s 2015/16 English Premier League campaign, which begins with an away fixture against West Bromwich Albion, the Sheikh Mansour owned football club has secured a…
October 13, 2009
Tyre manufacturer CEAT has signed a three year deal with Sri Lanka Cricket to sponsor the nation's annual cricket awards. Over one hundred awards will be bestowed upon…