CEAT

Indian Tyre Brands Secure Major European Sporting Partnerships

July 29, 2024

Indian tyre brands have been on a roll in the European sporting landscape with a brace…

Our Short Dive Into The Women’s Premier League (WPL) Sponsorship Landscape

March 1, 2024

The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…

Indian Supercross Racing League (ISRL) Kicks Off With A Raft Of Sponsors

January 29, 2024

The CEAT Indian Supercross Racing League (ISRL), touted to be the world’s first franchise-based supercross league…

Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal

January 24, 2018

Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.

Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal

June 15, 2017

Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.

Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.

Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market

July 21, 2016

Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.