CCTV

NBA Expects Nine-Figure Revenue Loss Due To Fallout In China

February 20, 2020

National Basketball Association (NBA) commissioner Adam Silver says the league expects to lose “hundreds of millions…

Baijiu Overtakes Whisky in Global Brand Value; a New Sponsorship Contender?

March 23, 2017

Baijiu, the potent Chinese alcoholic liquor, has overtaken Whisky to become the world’s most valuable spirit. It's a fiery force within the Asian Sponsorship landscape as well. But…

HBO Asia Banks On Landmark China Partnership For Growth In The Region

May 17, 2016

China Movie Channel, the flagship entertainment channel of state broadcaster China Central Television (CCTV) and HBO Asia will collaborate on producing original Chinese language tele movies for China…

Chinese Electrical Retail Giant Scores Asian Ice Hockey Partnership

December 8, 2015

Chinese electrical appliance retailer GOME has become a primary sponsor of the 2015/16 Asia League Ice Hockey (ALIH) season.

Local Auto And Dairy Giants Bid Big On CCTV Sponsorship Auction

November 20, 2015

Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids coming from the…

ASN POV: Atypical Sports Punching above Weight in Asian Sports Media

March 20, 2015

In recent years, Asia has been viewed as the region where the biggest battles for new sports media rights will take place. With growing audiences tuning into sports…

IMG CCTV joint venture to reinvigorate China Super League

October 22, 2012

Sports marketing giant IMG Worldwide and China’s state television network, CCTV, have signed a 10-year agreement with the Chinese Football Association and its Super League will greatly help…

Pirelli Becomes Title Sponsor of China's Super League

March 26, 2009

Italian tyre manufacturer Pirelli has signed an agreement with the Chinese Football Association to become the title sponsor of the Chinese Super League. Reportedly worth five million euros,…

Proctor & Gamble Tops CCTV Spending for Fifth Year

November 28, 2008

For the fifth year running, Proctor & Gamble has become the overall highest bidder at the CCTV prime resource auction, spending a total of 515 million RMB, up…