Canon

Canon Backs 20th Asian Games 2026 In Aichi-Nagoya

March 4, 2025

Canon will back the landmark 20th Asian Games in Aichi-Nagoya next year, making it the third successive…

65% Of Tokyo 2020 Domestic Sponsors Unsure Of Backing The Games

June 19, 2020

Almost two thirds of domestic sponsors for the Tokyo 2020 Games are undecided on whether to…

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

Canon First To Snap Up 2019 Rugby World Cup Sponsorship Deal

January 24, 2017

Japanese electronics brand Canon has become the first brand to jump on board the 2019 Rugby World Cup sponsorship bandwagon, following a successful partnership with the previous edition…

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

ASN POV: Atypical Sports Punching above Weight in Asian Sports Media

March 20, 2015

In recent years, Asia has been viewed as the region where the biggest battles for new sports media rights will take place. With growing audiences tuning into sports…

Canon Partners Toyko 2020

February 19, 2015

Canon joins fellow domestic giants Asahi Breweries and telco NTT as a gold partner of the Tokyo 2020 Olympic and Paralympic Games.

Toshiba Renews Rugby World Cup Deal

February 9, 2015

Global electronics behemoth Toshiba has renewed its deal to become an official sponsor of this year’s Rugby World Cup in England, which runs from September 18 to October…