Cambodia

Cambodian Largest Bank ABA Backs 32^nd SEA GAMES In Phnom Penh

January 29, 2023

ABA Bank, the largest commercial bank in Cambodia, has secured a deal with the nation’s SEA…

Facebook Bets On Live Football For Asian Markets

July 10, 2018

Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.

Manchester City Surprises With Cambodian Beer Deal

October 30, 2017

Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.

Laos Football Dealt A Match Fixing Blow

February 17, 2017

The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…

Accor Hotels Splashes On Branded Content In Asia

January 31, 2017

Accor Hotels has secured a branded content partnership deal with broadcaster Fox Networks Group Asia.

Thai Energy Drink Invests In Local Football

January 16, 2017

Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.

Inaugural Cambodian Games Scores Major Corporate Sponsors

September 12, 2016

Cambodia’s first ever National Games - which will take place from October 25 to November 5 - looks poised to score two small but significant sponsorships worth a…

Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness

June 21, 2016

Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.

Vietnamese Bank Becomes Barcelona's Latest Partner

March 9, 2016

Just last week, we reported on how FC Barcelona had set its eyes on Vietnam for commercial expansion…This wasn't a surprise as football dominates the Vietnamese sports Sponsorship…