Byjus

Messi Gets Busy In Asia’s Sponsorship Market 

November 9, 2022

Ahead of the FIFA 2022 World Cup, Lionel Messi has been busy scoring personal endorsement deals…

Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final

June 3, 2021

Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…

How does the ISL's Sponsorship Scorecard Stack Up In 2020?

November 20, 2020

The Indian Super League (ISL) - the 'premier league' of football (soccer) in India - has…

IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board

September 11, 2020

Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…

IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment

August 5, 2020

Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…
Technology Brands India Sport Sponsorship

Tech Companies Move Into India Sport To Reach Lower Tier Towns

October 14, 2019

Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
Byjus Team India Shirt Sponsorship

EdTech Startup Byju’s Replaces Oppo In Team India Shirt Sponsorship Deal

July 26, 2019

India’s most valuable edtech startup Byju’s has replaced Chinese smartphone maker Oppo as the shirt sponsor of the Indian National Cricket team.