BWF Super Series

Daihatsu Invests in Malaysian Badminton; But At What Cost?

October 5, 2017

Japanese car maker Daihatsu has scored its first deal in the Malaysian sports sponsorship market but the foreign brand might be about to ruffle local feathers.

MetLife Seals BWF World Superseries Sponsorship Deal

December 19, 2013

The Badminton World Federation (BWF) has officially announced global insurance firm MetLife as the title sponsor of its BWF World Superseries, which begins with the Korea Open next…