Burberry

Burberry Signs Up Chinese Starlet Zhang Jingyi As A Brand Ambassador

October 10, 2024

British heritage label Burberry has inked a deal with Chinese starlet Zhang Jingyi as its latest…

Burberry Signs Up Another Celebrity Endorser In Asia

May 14, 2024

British designer label Burberry have added South Korean actor Son Suk-ku to its roster of celebrity…

Chinese A-Listers Dump Western Brand Endorsements Over Xinjiang Rights Abuse Allegations

March 23, 2021

Chinese A-list stars - including singers Eason Chan and Wang Yibo - are ditching their endorsements…

Luxury Brands Bitten By China’s Live-Streaming Bug

April 4, 2018

Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.

Report: Western Luxury Brands Slow To Embrace Digital In China

March 9, 2017

Chinese luxury shoppers are the possibly the most tech-savvy consumers in the world.

Audemars Piguet Gets Arty For China

December 9, 2016

Art and luxury brands have always been a compatible match, so it’s no surprise to see high-end Swiss watchmaker Audemars Piguet extending its influence in China’s contemporary art…

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Dior Gets Arty In China

June 27, 2014

Luxury brands and art have been creating a buzz in China in recent years, but French haute couture label Dior’s latest exhibition in Shanghai is proving to be…

INTERVIEW: CHINA MUSIC PROMOTER REGGIE BAPE TALKS TO ASN ON BRANDS AND SPONSORSHIP

June 2, 2014

Continuing our series of interviews from the recent Music Matters conference in Singapore, ASN gets under the skin of Reggie Bape, one of the most impassioned indie and…

INTERVIEW: ARCHIE HAMILTON TALKS TO ASN ABOUT CHINA’S BRANDED ENTERTAINMENT SCENE

May 30, 2014

Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…