Bundesliga

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Bayern Munich Game For China Despite Economic Gloom

July 10, 2015

Ahead of Bayern Munich’s tour in China, which begins next week, the club remains bullish in securing partnership deals in this key market, despite the stock market meltdown…

Linglong Tyre Strengthens Bundesliga Ties

December 18, 2014

Following its one-year advertising deal with FSV Mainz 05 in late October, Shandong-based Linglong Tyre is set to become an international partner to Bundesliga and Europa League high-fliers…

Linglong Tyre Partners FSV Mainz 05

October 22, 2014

Bundesliga club FSV Mainz 05, which is currently unbeaten after 8 games in its league campaign, has signed a one-year advertising deal with Chinese tyre manufacturer Linglong Tyre.

Opinion: European Football & Its Biggest Winners In China

February 25, 2014

The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.

Samsung Sponsors CBF

September 3, 2013

Ahead of next year’s FIFA World Cup, the Brazilian Football Confederation (CBF) has signed a new sponsorship deal with Samsung.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.

Huawei Signs A Sponsorship Deal With Borussia Dortmund

August 19, 2013

China based global information technology and telecommunications (ICT) giant, Huawei, is set to become a partner of Bundesliga team Borussia Dortmund.