Budweiser

Budweiser Weaves Esports Into Drink Driving Campaign in China

October 23, 2020

In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…

Budweiser Diversifies & Plans Deeper Cultural Partnerships In China

November 17, 2019

Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

Budweiser Deepens Global Football Sponsorship Portfolio; Activates In China and India

July 24, 2019

American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.

Budweiser Extends Music Strategy From China to India

April 23, 2019

Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.

Report: Hookit’s World Cup 2018 Social Media Performance

July 18, 2018

With the rise of social and digital media in the global sporting game, here’s sponsorship research consultancy Hookit’s insights at how the official sponsor brands, kit sponsors, teams…

ASN Interview: Twitch's COO Reveals Why Asia and Gaming Are Ripe For Expansion

October 12, 2017

When someone as influential as the NBA Commissioner says they should broadcast their basketball matches like Twitch - the live streaming and social platform for gamers - it…

Why Facebook Live is a new must for Sports platforms

September 6, 2017

Facebook's bid for the digital rights of the Indian Premier League was a big tell of its ambitions; Facebook Live is positioning itself to be an indispensable marketing…