BTS

South Korea’s Coway Expands In Singapore With BTS Campaign

August 27, 2024

South Korean home appliances brand Coway famed for its water purifiers, has expanded in Singapore with…

Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser

August 9, 2024

Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser. The…

Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio

July 20, 2023

French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…

Louis Vuitton and McDonald’s Join The BTS Bandwagon

April 22, 2021

K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…

South Korean White Goods Brand Follows MNCs To Endorse BTS

March 17, 2021

The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…

Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership

January 21, 2021

Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…

How Brands Are Banking On K-Pop Partnerships

August 16, 2020

The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.

South Korean Entertainment Major CJ Poised For A New Music Venture

August 4, 2018

South Korea’s largest entertainment conglomerate CJ E &M is poised to launch a joint venture music company with Big Hit Entertainment, the agency behind internationally acclaimed K-pop boy…