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BTS
Chanel Scores BTS Jung Kook’s Global Endorsement
December 19, 2025
Chanel has made K-pop superstar BTS’ Jung Kook as it latest global celebrity endorser for its…
Ottogi Corporation Makes BTS’ Jin Global Brand Ambassador For Jin Ramen
March 14, 2025
Ottogi Corporation, which made BTS’ star Jin its global brand ambassador for Jin Ramen late last…
South Korea’s Coway Expands In Singapore With BTS Campaign
August 27, 2024
South Korean home appliances brand Coway famed for its water purifiers, has expanded in Singapore with…
Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser
August 9, 2024
Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser. The…
Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio
July 20, 2023
French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
Puma Finally Lands K-League Kit Sponsorship
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.
