brazil

China's Ledman Extends Nation's Football Influence into South America

April 17, 2018

On the doorstep of the FIFA World Cup, Ledman Sports - a subsidiary of Chinese LED manufacturer Ledman Electronics - has made a move to extend the company's…

100Plus Goes For Brazilians

April 17, 2015

Chelsea’s Brazilian attacking midfielder Oscar will join international football legend Pele in promoting 100Plus isotonic drinks across Malaysia.

Warc Predicts Tepid Global Ad Spend

January 27, 2015

Growth in global ad expenditure will curtail to 5.1% in 2015, according to a recent Warc report.

ASN INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

INSIGHT: FIFA World Cup TV Audience Figures Prove Its Really The World’s Game

July 25, 2014

The FIFA World Cup in Brazil registered unprecedented television audience numbers, according to media research consultancy Eurodata TV Worldwide.

ASN Verdict: “Havaianas FIFAWC Ambush: great in Americas; lame in Asia”

July 16, 2014

There are not many Brazilian fashion brands as famous worldwide as sandal giant Havaianas. But we didn't know they had an ambush streak in them

ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”

July 15, 2014

With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…

ASN Verdict: Hyundai FIFAWC 2014 Activation "needed more originality"

July 14, 2014

Well it's all over. The FIFA World Cup 2014 has run its course and this week ASN looks back at all the sponsor activation from around the world.…

RVP Extends YouC1000 Endorsement Deal

May 7, 2014

Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…

Neymar Scores Endorsement Deal With Police

December 18, 2013

Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…