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Brands as Rights Owners
SK-II Creates First Ever Film Studio, Expands Branded Content Portfolio
April 4, 2021
Japanese skincare giant SK-II has dived headfirst into launching its first ever film studio division and…
China Mobile Extends into OTT With China Basketball League
April 9, 2020
Migu, the video entertainment arm of telco giant China Mobile, has signed a wide-ranging agreement with…
China’s NetEase Collaborates With Marvel: Eyes Global Ambitions
May 24, 2019
Chinese gaming and media streaming platform NetEase is collaborating with Marvel on original entertainment offerings for China and then the world.
NBA Deepens Alibaba Partnership
March 12, 2019
The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.
Airtel & NDTV Launch World’s First Live Channel For Smartphones
October 16, 2018
Indian TV network NDTV and mobile phone brand Airtel have joined forces to unveil a live channel for smartphones called NDTV Hop to woo the nation's millennials.
Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
Indonesian Unicorn Go-Jek Expands Its Content Ambitions
September 11, 2018
Indonesian ride-hailing company Go-Jek is fast-expanding its interests in the content creation business as another example of brands wanting to own the content that engages audiences - and…
Singapore's Banks Are 'Getting' Branded Content. First DBS, now OCBC
September 7, 2018
What is it with Singapore's banks? Are they finally getting the need to use Branded Content to drive their marketing?! First DBS, with an online mini-series, and now…
Content Marketing Is The Top Strategy In India, Say 57% Marketers
August 10, 2018
Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…
Go-Jek Lays Groundwork For Its Own Content Business With Vice
April 30, 2018
Indonesian ride-sharing company Go-Jek is all geared up to partner Vice Media on an array of content projects, including a feature film.
