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Branded Content: TV
Sony to Launch New Season of KBC
September 20, 2010
Sony has purchased rights to the Indian version of ˜Who wants to be a Millionaire" and expects a 100 per cent increase on sponsorship revenue for season four.
Changan Ford Sponsors Hello! Hollywood
July 9, 2010
China's Changan Ford has taken title sponsorship of Hello! Hollywood, a weekly television series bringing entertainment news to Chinese audiences.
Amul Sponsors Music Reality Show
June 18, 2010
Dairy food producer Amul will sponsor India's newest music reality television show, Sangeeta Mahayuddham.
Sony Increases IPL Sponsor Fees by 19 percent
September 7, 2009
IPL broadcaster Multi Screen Media (MSM) has begun approaching advertisers with packages for the upcoming third edition of the T20 tournament.
China Construction Bank Brings "Are You Smarter than a Fifth Grader" to Asia
October 10, 2008
China Construction Bank has signed as the sponsor of a new quiz show, to be aired on TVB. The quiz will pit adults against children in a format…
