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Branded Content: TV
GoPro Channel Sizzles On LG Smart TVs
January 22, 2015
Following the introduction of seven new OLED TVs at CES 2015, LG has also tied up several new content partnerships for their WebOS TV software.
Qatar Airways Partners Coca-Cola’s IPTL
November 27, 2014
Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.
Cartier Blings In CNN Branded Content
October 8, 2014
Global news giant CNN has announced an agreement with Cartier as a sponsor of its new Ones To Watch series.
Snapdeal Rides On Bigg Boss Bandwagon
August 6, 2014
Popular Indian TV reality show Bigg Boss (@BiggBoss), which is based on Big Brother, has found a new presenting sponsor for its eighth season, slated for broadcast on…
CNBC and DBS Collaborate on Branded Content
May 29, 2014
CNBC has announced a regional branded content partnership with DBS Bank (DBSM.SI) on the business broadcaster's new series "Asia Tomorrow".
ASN INSIGHT: Google Search Trends In Singapore
December 31, 2013
As ASN ushers in 2014, we take a look at what pop culture platforms have been creating a buzz for Google Zeitgeist in Singapore this year.
TVN Gambles On Clara’s Like A Virgin
October 8, 2013
Korean broadcaster tvN will launch 27-year-old Clara’s own reality show, Like A Virgin, in October through OnStyle, one of their sister channels.
Sony’s Gran Turismo Documentary In The Works
September 20, 2013
An official documentary on Sony’s popular racing simulation series Gran Turismo and its creator, Kazunori Yamauchi is officially in the pipeline.
Asian Paints Makes A Splash Onto Branded Content
September 10, 2013
Har Ghar Kuchh Kehta Hai, the latest 10-part infotainment series on Indian television channel Colors features celebrities recounting their childhood memories and the house where they spent their…
INSIGHT: Tata Motors breaks mould with fully integrated content partnership in India
August 21, 2013
Tata Motors, India’s largest car manufacturer, has shown its India competitors how to do Branded Content well by rolling out a neat integration of its brand and product into…
