Branded Content: TV

Will Hallyu Pay The Price For Korea-China Missile Shield Spat?

August 5, 2016

The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.

Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness

June 21, 2016

Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.

K-Drama Heartthrob Turns Captain For Jeju Air

May 4, 2016

Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.

Runway Fever For Guvera In Southeast Asia

April 18, 2016

Music streaming platform Guvera has struck its first content partnership with the fourth season of reality TV show Asia’s Next Top Model (AsNTM).

CNBC Stays Ahead Of The 24Hr News Pack With Sri Lanka Content Deal

April 5, 2016

One of the world’s biggest business and financial news network, CNBC, has secured a content partnership deal with Sri Lanka’s Ministry of Finance, to produce a series focusing…

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

China Gets Tougher On Reality TV; Strong Revenue Decline Forecast

June 3, 2015

China's state media watchdog, SAPPFRT, will embark on a slew of new regulations for Reality TV shows which will have an impact on the supply of platforms for…

Oppo Scores FC Barcelona Partnership

June 1, 2015

With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…

Hyundai Gets Arty With Bloomberg

April 21, 2015

Global business news giant Bloomberg has sealed a three-year partnership with Korea’s Hyundai Motor Company to produce Brilliant Ideas, a new global television series on the world’s most…