Branded Content: TV

Interview: The Brains Behind TCL-ESPN's Inspiring Bonding Moments

December 2, 2016

ASN has been wowed by ESPN-TCL’s Inspiring Bonding Moments, a branded content series covering the rarely told stories of Asean athletes. We go behind the scenes to interview…

GroupM Revolutionises Ad Buying With Latest Platform

December 1, 2016

WPP’s media division GroupM has unveiled a one-stop platform combining the company’s existing global data analytic and digital media assets, in an era where brands are scouring for…

Report: Polar Reveals APAC Branded Content Has Performed Poorly

November 10, 2016

Content marketing campaigns in Asia are among the poorest performers in the world, with only campaigns from Australia faring worse, a new study has revealed.

Vice Eyes Indonesian Millennials For Growth

November 8, 2016

North American youth entertainment platform Vice has finally set its eyes on Indonesia, home to one of the largest millennial populations in the world.

INTERVIEW: PSTV and Online Channels Driving The Agenda in China's Content Market

October 30, 2016

At the Spikes Asia festival of creativity, ASN discussed the trends emerging in China’s multi-billion dollar branded content landscape with Silvia Goh, Chief Content Officer of Publicis Media…

ANA Splashes On Quirky Branded Content Partnership With Great Big Story

October 11, 2016

Japan’s national carrier All Nippon Airways (ANA) has partnered with CNN’s social video platform Great Big Story on Ichigo Ichie, a seven-part series, to attract European travellers.

E-Commerce Giant Disrupts With Music Festival Play In India

September 28, 2016

The race for consumer engagement among major e-commerce players in India is heating up this festive season.

ASN Interview: Viacom Asia’s Senior VP Reveals The Secret Of MTV Asia’s Longevity

September 26, 2016

At the recent All That Matters, ASN spoke to Viacom Asia’s Senior VP Paras Sharma talks about MTV Asia, his company’s flagship entertainment content platform and how they…

AirAsia Finally Boards The K-Wave Flight

September 16, 2016

Following Air Asia’s high profile collaboration with South Indian superstar Rajnikanth for his recent blockbuster Kabali, the airline is finally ready to board the K-wave bandwagon.