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Branded Content: TV
Report: Online Video Forecast To Grow 3x In Asia By 2022
July 18, 2017
The online video market in Asia is set to grow nearly threefold over the next five years, reaching more than US$46b by 2022, according to a recent report…
MTV Shuga Poised For An Indian Remake
July 13, 2017
MTV Shuga, the award-winning African drama series, focusing on issues of family planning, safe sex, and HIV, will be localised in India by 2020.
Chinese Video Streaming Giant Splashes Over US$100m to Adapt Stephen Chow’s Blockbusters For Small Screens
June 14, 2017
Beijing-based video streaming platform iQiyi has paid a landmark US$61.8m for exclusive rights to the small screen adaptation of The Mermaid.
Will Brands Bite Into Causeway Version of The Voice?
June 8, 2017
Buoyed by the popularity of the variety show import "The Voice" in other Asian markets - as well as other more home-grown variety shows such as Sing! China…
Report: Most UK Consumers Find Branded Content Forgettable
April 26, 2017
80% of consumers forget most of the information in branded content after only three days and more than half can't recall a single detail, according to a new…
Indian Start-Up Reality Show Gets eTailer Buy-in
April 19, 2017
Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.
Report: Marketers Poised For Greater Curation In The Future
April 11, 2017
Digital marketing is likely to evolve over the next decade into a more curated and algorithmically targeted service as consumers grapple with the information overload that comes their…
Will H&M Spend Big In India’s Sponsorship Market?
April 6, 2017
India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.
Report: Measure Branded Content on Emotions, not just CTRs
February 24, 2017
Brands should pay greater attention to the emotional response created by their content marketing campaigns, according to a recent study by BBC’s StoryWorks.
Report: IEG Forecasts Asian Sponsorship Industry To Grow Briskly
February 1, 2017
The global Sponsorship market is set to grow by 4.2% to US$62.8b in 2017, according to an IEG annual report on the industry, with Asia outpacing the global…
