Register
to get articles and more to your inbox
News & insights
Archive
Directory
Branded Content: TV
Panasonic India Pushes For Influencer Marketing
November 9, 2018
Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…
MTV India Zeroes In On Branded Content Growth
October 9, 2018
MTV India wants to be the market leader in the nation’s branded content landscape and feels it should contribute about 20-25% of its total revenue in the next…
Report: Asian Content Production Spend Rises 80%
July 13, 2018
Production spend by online video companies in East and South Asia grew by some 80% last year, driven by competition between platforms for local series and movies, according…
Indian Engineering Pioneer Kirloskar Bags Rare Sponsorship
July 6, 2018
Indian engineering conglomerate Kirloskar is backing CNN’s branded content series Going Green Heroes as it courts C-suite business decision makers and government functionaries in Southeast Asia.
Pharma Giant Steps Out Of Asian Sponsorship Shadows in 2018
June 28, 2018
A German pharma company and its flagship consumer facing brand has quietly come out of the shadows in Asia by leveraging some large sports and non-sports sponsorship platforms,…
Report: Singapore Ad Market To Dip In 2018
June 23, 2018
Singapore’s advertising economy is poised to shrink by 2.2% in 2018, with export weakness, lethargic gross domestic product, US and EU policy uncertainty all leading to weak consumer…
Pernod Ricard Raises Its China Sponsorship Game
June 15, 2018
French spirits behemoth Pernod Ricard is targeting millennials in a bid to boost its share of China’s US$156b alcohol market.
HKTB Wades Into Branded Content Collab To Woo Southeast Asian Visitors
June 7, 2018
Just stick to a winning formula seems to be the mantra behind Hong Kong Tourism Board (HKTB)'s latest dive into the branded content scene as it woos Southeast…
Salman Khan Grows Branded Content Portfolio
May 24, 2018
Bollywood star Salman Khan's production company SK TV will partner Banijay Group to produce content for television and digital platforms.
Cristiano Ronaldo Grows His Branded Content Portfolio
May 11, 2018
Hotels, restaurants and underpants...Football superstar Cristiano Ronaldo has milked all these commercial opportunities but his next moves in the content world always seemed inevitable.
