Branded Content: Online Content/Variety

Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer

February 28, 2018

The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…

The Rap of China Rakes in Sponsorship Bling

September 23, 2017

Hot on the heels of Hanhoo's mega deal with Hunan's Up Idol, Baidu-owned iQiyi’s online talent show The Rap of China has been raking in some serious sponsorship…