Branded Content: Online Content/Travel

Gucci and Tencent Roll Out Branded Content Hit In China

December 13, 2019

Italian fashion house Gucci and Chinese internet giant Tencent recently announced a partnership intended to “stimulate innovation and…
STB SIA Unexpected Journeys

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
Volkswagen Chase The Sun

Volkswagen "Believes in the Power of Good Content"

August 17, 2019

Global auto brand Volkswagen is still a challenger in Asia, and its latest content play in India is a reflection of how its spending cleverly in the channel…
Tencent Vice

Tencent Video Partners Vice On Original Travel Series For Chinese Audience

April 27, 2019

Tencent Video and Vice are set to collaborate on an eight-part globetrotting series for the Chinese millennials.

AirAsia and Vice Get Spicy With Branded Content Collab

July 5, 2018

Youth culture giant Vice has launched a new branded content travel video series for budget carrier AirAsia, aimed at promoting flights between Australia and India.