BMW

BMW Ramps Up Global Esports Sponsorship Portfolio

April 30, 2020

BMW is ramping up its presence in global esports and has announced a partnership with five…

BMW and CNN Collaborate On Branded Content Series

March 31, 2020

The BMW Group and CNN International Commercial (CNNIC) have collaborated on “The Art of Leadership”, two…

BMW Breaks Tradition With Drone Racing League Deal

April 5, 2018

BMW in Europe has made a definitive move to target a younger, technically-minded audience group via a deal with Drone Racing League.

Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth

February 23, 2018

Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.

Edgy Run It Campaign from Nike Korea Sets New Bar

February 1, 2018

Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…

NBA China Drives Away With Dongfeng Nissan

October 16, 2015

Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.

India’s Auto Expo 2014 Courts Celebrity Endorsers

February 3, 2014

Despite automobile sales flagging in India, it has not prevented brands from recruiting celebrities from Bollywood and the cricketing world to endorse the 12th Auto Expo in Delhi.

BMW Unveils Special Year of the Horse cars in China

January 31, 2014

The German automaker ushers in Chinese New Year launching limited Year of the Horse editions of its M-model sedans in China, which include the 3- and 7-series and…

BMW becomes title sponsor of the Hong Kong Derby

November 16, 2012

BMW has increased its sponsorship of the Hong Kong Jockey Club (HKJC) and will replace Mercedes-Benz as the title sponsor of the Hong Kong Derby for the next…

Brilliance BMW hire former Volvo China sponsorship head

May 4, 2012

The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.