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Blackpink
Oreo Collaborates With K-Pop’s Blackpink
December 14, 2022
Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the…
PUBG Hosts First-Ever Virtual Concert With Blackpink
July 29, 2022
Mobile-based game PUBG Mobile has begun to host its first ever virtual concert featuring best-selling K-pop girl group…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Shopee Sustains Sponsorship Shopping Spree With Ronaldo
August 15, 2019
E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
Malaysian Private Education Group INTI Strikes A K-Pop Deal
January 10, 2019
Malaysian private tertiary educator INTI International University & Colleges is poised to back K-pop sensation Blackpink’s concert in Malaysia next month.
Family Brand Kia Switches to K-Pop, Post-Olympics
January 4, 2019
After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…
