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Blackpink
Louis Vuitton Seals Celebrity Endorsement From Blackpink’s Lisa
July 26, 2024
Following the release of “Rockstar”, her latest single earlier this month, Blackpink’s Lisa has joined the likes…
Puma Lands Blackpink’s Rosé As Latest Global Ambassador
June 20, 2024
Earlier this week, Puma has scored another coup in the celebrity endorsement game by adding Blackpink’s…
Oreo Collaborates With K-Pop’s Blackpink
December 14, 2022
Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the…
PUBG Hosts First-Ever Virtual Concert With Blackpink
July 29, 2022
Mobile-based game PUBG Mobile has begun to host its first ever virtual concert featuring best-selling K-pop girl group…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
How Brands Are Banking On K-Pop Partnerships
August 16, 2020
The global popularity of K-Pop has obviously made it attractive for major Korean brands to piggyback…
Thai Bank Switches From Pure Creativity to Pop Culture
November 20, 2019
Thailand’s Kasikorn Bank (KBank) has launched a new campaign conceptualised by creative partners GreyNJ United Bangkok,…
Shopee Sustains Sponsorship Shopping Spree With Ronaldo
August 15, 2019
E-commerce platform Shopee, which is available across Southeast Asia and Taiwan, has signed Cristiano Ronaldo as a celebrity endorser.
