BKT

Indian Tyre Brands Secure Major European Sporting Partnerships

July 29, 2024

Indian tyre brands have been on a roll in the European sporting landscape with a brace…

Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League 

October 13, 2023

Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League.  Following the…

Challenger Payment & Tire Brands Build On IPL Involvement

March 18, 2021

Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…

Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion

October 30, 2020

Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
French Football

French Football Pitches India For Corporate Investment

April 9, 2019

France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.
French Coupe de la Ligue

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…