Bilibili

Audi Freshens Up Image With Branded Content In China

January 28, 2021

Cool branded content campaigns in China have become the norm and now Audi is planning on…

Asian Banks Leverage Esports Popularity With Sponsorship Deals

August 8, 2020

Esports has become the latest route to engage Gen Z audiences in Asia as banks in…

UFC Woos China’s Gen Z With Bilibili Collab

May 21, 2020

The Ultimate Fighting Championship (UFC) is the first international sporting property to have an official account…

Chinese Basketball Clubs Unveil New Partnerships Despite Woes

October 18, 2016

Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…