Beverages (non-Alcoholic)/Water

China’s Ganten Continues Partnership With Volleyball World 

August 14, 2024

Chinese premium bottled water brand Ganten has renewed its multi-year deal with Volleyball World.     The renewal sees…

Nongfu Spring Extends World Aquatics Sponsorship Deal 

February 27, 2024

Earlier this month, Chinese bottled water brand Nongfu, renewed its deal with the World Aquatics, the…

World Table Tennis Unlocks Huge New Category With Coca-Cola

November 19, 2020

In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…
Ganten FIBA

Ganten Proves Global Ambitions With Basketball Deal

September 1, 2018

Chinese mineral water brand Ganten has secured a global partnership deal with FIBA, the International Basketball Federation late last week.
Melco Manchester City

Manchester City Surprises With Cambodian Beer Deal

October 30, 2017

Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.
Juventus Serie A

Juventus FC Grows Commercial Presence In Asia

October 23, 2017

Italian football giants Juventus FC has sealed a regional sponsorship deal with Asian online bookmaker F66.com following a number of wins in the region.
Australian Open Ganten

Ganten: Chinese Water Brand Shifting From Domestic To International

October 19, 2017

Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.

Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show

September 21, 2017

Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.
Asics

Asics Partners Beijing Half Marathon

November 2, 2015

Japanese sports brand Asics has sealed a sponsorship deal with the Beijing Half Marathon, which will be held in Bird’s Nest Stadium this Sunday.