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Beverages (non-Alcoholic)/Isotonic: Energy
Vietnamese Energy Drink Brand Wake-Up 24/7 Clinches Manchester City Partnership
March 31, 2025
Vietnamese coffee-flavoured energy drink brand Wake-Up 24/7 has struck a regional partnership deal with Premier League…
Red Bull Inks Fresh Partnership With Pro Kabaddi League (PKL)
October 22, 2024
With the explosive growth of the energy drink market in India in recent years, Red Bull…
Suntory’s Lucozade Partners Liverpool Football Club
August 12, 2024
Suntory owned energy drink Lucozade has scored a multi-year global partnership with Premier League giants Liverpool…
Thai Sports Drink SPONSOR Returns To Back Women’s VNL Finals 2024
March 8, 2024
Returning for the second year, Thailand’s leading sports beverage SPONSOR returns as the title sponsor for…
Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India
November 13, 2023
The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…
Gatorade Backs 2023 FIBA Basketball World Cup in Asia
July 6, 2023
Ahead of the FIBA Basketball World Cup 2023 in Japan, Indonesia, and the Philippines, sport drink…
Thai Sports Drink SPONSOR Backs Volleyball Nations League (VNL) Thailand
June 17, 2023
Volleyball World has secured a deal with SPONSOR, Thailand's leading sports drink, as the Title Partner…
Red Bull Returns To Esports In Asia After A Quiet 2019
December 4, 2020
Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…
World Table Tennis Unlocks Huge New Category With Coca-Cola
November 19, 2020
In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets
October 9, 2020
World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play
July 20, 2019
Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.
Red Bull Pitches To The Dragons As It Ramps Up In Vietnam
December 6, 2018
The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…
Chinese OTT Platform Douyu Latches On To PSG E-Sports Team
August 15, 2018
Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association
March 27, 2018
Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…
What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?
February 20, 2018
PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.
100Plus Scores Another Safe Deal In Malaysia
December 13, 2017
Isotonic drink 100PLUS has secured a five-year deal worth US$1.48m to be the official beverage partner of the revamped Kuala Lumpur Sports City (KLSC) from next January.
Asian Games Rolls Ahead With Familiar Sponsors
November 16, 2017
Sponsorship for the 18th Asian Games in Indonesia has been on the overdrive with a clutch of deals secured earlier this week.
Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand
November 1, 2017
World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…
Manchester City Surprises With Cambodian Beer Deal
October 30, 2017
Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Big Brands Court Indian Badminton’s New Golden Boy
June 27, 2017
Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…
Laos Football Dealt A Match Fixing Blow
February 17, 2017
The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…
S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Thai Energy Drink Invests In Local Football
January 16, 2017
Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.
Popular Energy Beverage Partners Malaysia’s SEA Games Efforts
September 6, 2016
The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.
Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness
June 21, 2016
Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.
Asia Proves To Be A Goldmine For Non-Alcoholic Beverage Brands
May 24, 2016
With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…
