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Beverages (non-Alcoholic)/Isotonic: Energy
Thai Energy Drink Invests In Local Football
January 16, 2017
Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.
Popular Energy Beverage Partners Malaysia’s SEA Games Efforts
September 6, 2016
The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.
Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness
June 21, 2016
Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.
Asia Proves To Be A Goldmine For Non-Alcoholic Beverage Brands
May 24, 2016
With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…
Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Liverpool FC Opens up New Sponsor Category: Coconut Water
February 18, 2016
Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…
It’s Raining Coconuts For Liverpool FC
February 18, 2016
Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…
Manchester United Flexes Commercial Clout In Indonesia
January 29, 2016
Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…
Pocari Sweat Backs Rio Bound Singaporean Marathoner
January 20, 2016
It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…
Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship
January 13, 2016
Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.
