Beverages (non-Alcoholic)/Isotonic: Energy

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.

100Plus Scores Another Safe Deal In Malaysia

December 13, 2017

Isotonic drink 100PLUS has secured a five-year deal worth US$1.48m to be the official beverage partner of the revamped Kuala Lumpur Sports City (KLSC) from next January.

Asian Games Rolls Ahead With Familiar Sponsors

November 16, 2017

Sponsorship for the 18th Asian Games in Indonesia has been on the overdrive with a clutch of deals secured earlier this week.

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…

Manchester City Surprises With Cambodian Beer Deal

October 30, 2017

Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

Big Brands Court Indian Badminton’s New Golden Boy

June 27, 2017

Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…

Laos Football Dealt A Match Fixing Blow

February 17, 2017

The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…