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Beverages (non-Alcoholic)/Isotonic: Energy
100Plus Scores Another Safe Deal In Malaysia
December 13, 2017
Isotonic drink 100PLUS has secured a five-year deal worth US$1.48m to be the official beverage partner of the revamped Kuala Lumpur Sports City (KLSC) from next January.
Asian Games Rolls Ahead With Familiar Sponsors
November 16, 2017
Sponsorship for the 18th Asian Games in Indonesia has been on the overdrive with a clutch of deals secured earlier this week.
Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand
November 1, 2017
World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…
Manchester City Surprises With Cambodian Beer Deal
October 30, 2017
Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.
PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market
October 26, 2017
PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.
Big Brands Court Indian Badminton’s New Golden Boy
June 27, 2017
Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…
Laos Football Dealt A Match Fixing Blow
February 17, 2017
The Asian Football Confederation (AFC) has taken a zero tolerance policy on match fixing after issuing life bans from football-related activities to 22 players and officials from Laos…
S-League Trudges With Usual Sponsors
February 8, 2017
With a mere three weeks to kickoff, the S-League has received a financial boost from its long-term partner Great Eastern.
Thai Energy Drink Invests In Local Football
January 16, 2017
Ostospa Co, maker of popular M-150 energy drink, will invest US$3m in a two-year football sponsorship deal across Indochina.
Popular Energy Beverage Partners Malaysia’s SEA Games Efforts
September 6, 2016
The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.
