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Beverages (non-Alcoholic)/Isotonic: Energy
Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Liverpool FC Opens up New Sponsor Category: Coconut Water
February 18, 2016
Merseyside club Liverpool FC has scored a landmark deal with Thai coconut water brand Chaokah, the first time an EPL club has struck a deal with an Asian…
It’s Raining Coconuts For Liverpool FC
February 18, 2016
Ahead of its Europa League clash against FC Augsburg, Merseyside club Liverpool FC (LFC) has scored a landmark deal with a break-out Thai brand from an unseen sponsor…
Manchester United Flexes Commercial Clout In Indonesia
January 29, 2016
Hot on the heels of London-based Arsenal FC in the Indonesian market, EPL’s commercial juggernaut Manchester United has struck a deal for an official isotonic drinks partner in…
Pocari Sweat Backs Rio Bound Singaporean Marathoner
January 20, 2016
It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…
Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship
January 13, 2016
Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.
Thai Energy Drink Partners Chelsea FC To Grow Global Brand Awareness
November 30, 2015
Thai energy drink brand Carabao has secured a three-year deal worth USD45m to be an official training kit partner of defending EPL champion Chelsea FC.
Chinese Super League Energises With Red Bull... But Which Can is it?!
November 9, 2015
The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.
Football Hipsters’ Choice Flexes Its Commercial Nous In Asia
August 18, 2015
Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
100Plus Goes For Brazilians
April 17, 2015
Chelsea’s Brazilian attacking midfielder Oscar will join international football legend Pele in promoting 100Plus isotonic drinks across Malaysia.
ASN INSIGHT: Asian Sport's Highest Profile Drugs Scandal? Malaysian's Overdose hits Sponsorship Health
November 11, 2014
The World No.1 of Badminton, Lee Chong Wei from Malaysia, has been temporarily suspended from all badminton following an "apparent" doping offense case during the World Championships in…
RVP Extends YouC1000 Endorsement Deal
May 7, 2014
Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…
Neymar Scores Endorsement Deal With Police
December 18, 2013
Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…
Raveena Tandon Endorses Children’s Energy Drink
December 6, 2013
Former Bollywood star and TV chat show host, Raveena Tandon, has become the first brand ambassador of Notty, a fruit-based energy drink for children.
Red Bull and Singha to sponsor 2013 ROC
July 19, 2013
Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…
100PLUS sponsors Singapore Indoor Stadium
May 29, 2012
Popular Isotonic drink brand, 100PLUS, has become the Official Sports Drink of the Singapore Sports Hub and the Singapore Indoor Stadium.
RED BULL KEEN TO BACK EXTREME EVENTS IN CHINA
September 17, 2007
Energy drink brand, Red Bull, was the naming rights sponsor of the 2007 Boundless Energy Triathlon Challenge, which took place in Tianjin on 8 September, 2007.
