Register
to get articles and more to your inbox
News & insights
Archive
Directory
Beverages (non-Alcoholic)/Isotonic: Energy
Thai Sports Drink SPONSOR Backs Volleyball Nations League (VNL) Thailand
June 17, 2023
Volleyball World has secured a deal with SPONSOR, Thailand's leading sports drink, as the Title Partner…
Red Bull Returns To Esports In Asia After A Quiet 2019
December 4, 2020
Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…
World Table Tennis Unlocks Huge New Category With Coca-Cola
November 19, 2020
In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets
October 9, 2020
World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play
July 20, 2019
Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.
Red Bull Pitches To The Dragons As It Ramps Up In Vietnam
December 6, 2018
The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…
Chinese OTT Platform Douyu Latches On To PSG E-Sports Team
August 15, 2018
Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
