Beverages (non-Alcoholic)/Isotonic: Energy

Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets

October 9, 2020

World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…

Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation

February 22, 2020

Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…

Thailand’s Carabao Boosts Brand Awareness In China With Branded Content Play

July 20, 2019

Thai energy drink Carabao has created a short film for China called ‘What Fuels Your Fighting Spirit?’ as it aims to boost its brand awareness there.

Red Bull Pitches To The Dragons As It Ramps Up In Vietnam

December 6, 2018

The world's leading energy drink Red Bull has begun to increase its presence in Vietnam, but it has drifted away from its usual high-octane portfolio of adrenaline sports…

Chinese OTT Platform Douyu Latches On To PSG E-Sports Team

August 15, 2018

Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).

Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup

June 19, 2018

The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.

Portugal's Energy Drink Deal Hints at Cracks in China's Rush For World Cup Association

March 27, 2018

Ahead of its World Cup campaign, the Portuguese Football Federation (FPF) has secured a deal with Chinese beverage Eastroc Super Drink, the third largest player in the nation’s…

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.

100Plus Scores Another Safe Deal In Malaysia

December 13, 2017

Isotonic drink 100PLUS has secured a five-year deal worth US$1.48m to be the official beverage partner of the revamped Kuala Lumpur Sports City (KLSC) from next January.