Beverages (non-Alcoholic)/Isotonic: Energy

HUL’s Boost Dives Into India’s Esports Scene With Landmark Deal

November 14, 2025

Hindustan Unilever Limited (HUL)’s energy drink Boost has finally struck its landmark deal in India’s burgeoning…

Suntory PepsiCo’s Energy Drink Sting Guns For Gen Z Audiences In Thailand

November 13, 2025

Suntory PepsiCo’s energy drink brand Sting has partnered creative agency Leo Thailand to produce a series…

Red Bull Clinches Endorsement From India Women’s All-Rounder Star Jemimah Rodrigues

October 2, 2025

Energy drink behemoth Red Bull has clinched an endorsement deal with India’s national women’s cricketer Jemimah…

Thai Sports Drink SPONSOR Expands Volleyball World Deal 

July 4, 2025

Thailand’s leading sports drink brand SPONSOR has expanded its partnership with Volleyball World into a wider…

Vietnamese Energy Drink Brand Wake-Up 24/7 Clinches Manchester City Partnership  

March 31, 2025

Vietnamese coffee-flavoured energy drink brand Wake-Up 24/7 has struck a regional partnership deal with Premier League…

Red Bull Inks Fresh Partnership With Pro Kabaddi League (PKL) 

October 22, 2024

With the explosive growth of the energy drink market in India in recent years, Red Bull…

Suntory’s Lucozade Partners Liverpool Football Club 

August 12, 2024

Suntory owned energy drink Lucozade has scored a multi-year global partnership with Premier League giants Liverpool…

Thai Sports Drink SPONSOR Returns To Back Women’s VNL Finals 2024

March 8, 2024

Returning for the second year, Thailand’s leading sports beverage SPONSOR returns as the title sponsor for…

Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India  

November 13, 2023

The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…

Gatorade Backs 2023 FIBA Basketball World Cup in Asia  

July 6, 2023

Ahead of the FIBA Basketball World Cup 2023 in Japan, Indonesia, and the Philippines, sport drink…