Beverages (non-Alcoholic)/Isotonic: Energy

Red Bull Inks Fresh Partnership With Pro Kabaddi League (PKL) 

October 22, 2024

With the explosive growth of the energy drink market in India in recent years, Red Bull…

Suntory’s Lucozade Partners Liverpool Football Club 

August 12, 2024

Suntory owned energy drink Lucozade has scored a multi-year global partnership with Premier League giants Liverpool…

Thai Sports Drink SPONSOR Returns To Back Women’s VNL Finals 2024

March 8, 2024

Returning for the second year, Thailand’s leading sports beverage SPONSOR returns as the title sponsor for…

Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India  

November 13, 2023

The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…

Gatorade Backs 2023 FIBA Basketball World Cup in Asia  

July 6, 2023

Ahead of the FIBA Basketball World Cup 2023 in Japan, Indonesia, and the Philippines, sport drink…

Thai Sports Drink SPONSOR Backs Volleyball Nations League (VNL) Thailand

June 17, 2023

Volleyball World has secured a deal with SPONSOR, Thailand's leading sports drink, as the Title Partner…

Red Bull Returns To Esports In Asia After A Quiet 2019

December 4, 2020

Red Bull and South Korean esports team T1 have secured a multi-year partnership, which includes content…

World Table Tennis Unlocks Huge New Category With Coca-Cola

November 19, 2020

In a category-breaking move, soft drink giant Coca-Cola is set to back World Table Tennis (WTT),…

Chinese Energy Drink Upgrades From Local To Global With FIBA

November 6, 2020

Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…

Red Bull Shows It Can Go Beyond Adrenaline Sports In Local Markets

October 9, 2020

World renowned for its mammoth roster of adrenaline sport sponsorship, Red Bull has now shown that…