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100Plus Goes For Brazilians
April 17, 2015
Chelsea’s Brazilian attacking midfielder Oscar will join international football legend Pele in promoting 100Plus isotonic drinks across Malaysia.
ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media
April 10, 2015
Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.
Top 10 Indian Premier League (IPL) Trends Ahead of Season 8
April 6, 2015
Ahead of the IPL's season opening match between Kolkata Knight Riders and Mumbai Indians on Wednesday, GroupM ESP, one of the biggest dealmakers in entertainment and sporting partnerships…
ASN INTERVIEW: Spotify Asia's MD is looking Beyond the Banner
April 2, 2015
One of the biggest media trends in the past few years has been the rise of music streaming services such as Spotify, Pandora, Rdio, Deezer, Google Play Music...…
Coca-Cola India Tipped To Acquire Equity Stake In IPTL
April 1, 2015
Following Coca-Cola India’s successful title sponsorship in the debut season of the International Premier Tennis League (IPTL) last year, the global beverage giant is finalising a deal to…
Singapore Squash Banks Marigold Sponsorship
March 12, 2015
Ahead of the SEA Games in June, the Singapore Squash Rackets Association (SSRA) has received a long overdue sponsorship fillip from Marigold, one of the largest local dairy…
KBO Seals New Title Partner
March 4, 2015
Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.
Qatar Airways Partners Coca-Cola’s IPTL
November 27, 2014
Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.
RVP Extends YouC1000 Endorsement Deal
May 7, 2014
Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…
Amitabh Bachchan Becomes Complan’s First Celebrity Endorser
February 20, 2014
The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.
