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Thai Energy Drink Partners Chelsea FC To Grow Global Brand Awareness
November 30, 2015
Thai energy drink brand Carabao has secured a three-year deal worth USD45m to be an official training kit partner of defending EPL champion Chelsea FC.
GroupM Branded Content Arm In China Grows 207%; Generates USD10m Revenue in 2015
November 25, 2015
While the Chinese economic slowdown continues to batter the media industry, particularly in the traditional landscape, GroupM’s content business in the country has been an anomaly and generated…
Local Auto And Dairy Giants Bid Big On CCTV Sponsorship Auction
November 20, 2015
Chinese state broadcaster China Central Television (CCTV) took in USD752m at its annual auction of prime time advertising and Sponsorship rights, with the biggest bids coming from the…
Chinese Super League Energises With Red Bull... But Which Can is it?!
November 9, 2015
The Chinese Super League (CSL) has secured a two-year partnership deal with energy drink Red Bull.
Nissan Hedges On Cricket Sponsorship As It Courts India
October 14, 2015
Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…
Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene
August 21, 2015
Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.
Football Hipsters’ Choice Flexes Its Commercial Nous In Asia
August 18, 2015
Bundesliga’s Borussia Dortmund (BVB), touted as the du jour football club for hipsters, has renewed its sponsorship deal with Korean tyre manufacturer Hankook for a further two years.
How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?
June 30, 2015
Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…
ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 2)
June 19, 2015
ASN continues its dissection of the sponsor activation in and around #SEAGames15, examining the creativity and effectiveness of the family of companies using the multi-sports event as a…
How Will The Proposed Tobacco Control Legislation Affect The Indonesian Sponsorship Market?
June 8, 2015
With Indonesian legislators expected to pass a ban on tobacco commercials across television in the next two months, the nation’s television stations are panicking to find alternative revenue…
