Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.
South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…
Last week, the JDO Group became the Official Beverages Partner of Guangzhou Asian Games in 2010. JDO is the maker of China's first commercially produced, bottled and marketed…
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