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Beverages (non-Alcoholic)/Dairy
La Liga's Espanyol Cements Commercial Presence In China
March 25, 2020
La Liga football club RCD Espanyol, which is owned by China’s Rastar Group, has sealed a…
Chinese Dairy Giant Yili Nets Basketball Deal; Overtakes Rival Mengniu
November 9, 2019
Chinese dairy giant Inner Mongolia Yili Industrial Group (Yili) has negotiated a deal to partner the…
China’s Dairy Giants At War Over 2022 Beijing Winter Olympics Sponsorship
June 26, 2019
Two major state-owned Chinese dairy companies are at war over apparently overlapping sponsorship deals for the 2022 Winter Olympics in Beijing.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
Mengniu Gets Big On Football Sponsorship Ahead Of World Cup
February 27, 2018
Leading Chinese dairy player Mengniu has sealed a new, lucrative endorsement deal with football star Lionel Messi, according to local media reports.
Kelantan FA Struggles To Stay In MSL
January 17, 2018
The Kelantan FA (Kafa) is struggling to reach a budget of US$2.52m required to finance its football team for the upcoming Malaysia Super League (MSL) season.
Chinese Liquor Brand Invests In U20 National Football Team
November 7, 2017
Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.
Sponsorship Investment Slows in Asian Formats Despite Ongoing Popularity
November 3, 2017
Gameshows and singing competitions rule TV formats in Asia, taking up almost 50% of the total of 285 format titles broadcast in the first half of 2017 on…
Major Brands Jostle For Title Sponsor of LoL World Championships In China
August 17, 2017
German automobile maker Mercedes-Benz is contending to be a title sponsor for this year’s League of Legends (LoL) World Championships, according to Chinese media.
