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Beverages non-alcoholic
PepsiCo’s Slice Returns To The Sponsorship Game With Celebrity Endorsement
March 7, 2024
PepsiCo owned mango soft drink Slice has secured a celebrity endorsement from South Indian actor Nayanthara, who is…
Chinese FMCG Brands Reign Supreme On Home Turf
June 21, 2017
China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…
Milo Banks On FC Barcelona To Engage Asian Children
November 22, 2016
Fresh from scoring a massive shirt sponsorship deal with Japan’s Rakuten, FC Barcelona has bagged a new global partnership with FMCG giant Nestle.
Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
Sponsors Gear Up For Kabaddi World Cup
October 6, 2016
The third edition of the two-week long Kabaddi International World Cup, which commences on October 7 in Ahmedabad, has scored a slate of five sponsorship deals, thanks to…
Popular Energy Beverage Partners Malaysia’s SEA Games Efforts
September 6, 2016
The Malaysian SEA Games Organising Committee (MASOC) has sealed a partnership deal with Nestle owned chocolate-malt beverage Milo for next year’s regional sporting extravaganza in Kuala Lumpur.
Leading Korean Conglomerate Likely To Scale Back Spend As New Drama Unfolds in North Asia
August 24, 2016
Korean conglomerate Lotte Group has found itself neck-deep in the controversial THAAD missile crisis between South Korea and China, a catch-22 which will certainly have an impact on…
China’s Latest Curb On Localised Reality TV Spinoffs Could Wreck Lively Sponsorship Market
June 22, 2016
More government restrictions await China’s TV entertainment industry; with the new regulations limiting the number of international TV show adaptations such as commercial hit The Voice of China…
Leading Thai Energy Drink Prioritises English Football Partnerships For Brand Awareness
June 21, 2016
Thai energy drink brand Carabao has upgraded last season’s home shirt sponsorship deal into a principal partnership with English second-tier football club Reading FC.
Asia Proves To Be A Goldmine For Non-Alcoholic Beverage Brands
May 24, 2016
With the rise of urbanisation and increasing disposable incomes in Asia’s emerging markets, the continent is tipped to be the primary growth hotspot for non-alcoholic beverage drinks in…
