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BCCI
Indian Cola Brand Campa Nets Coveted BCCI Sponsorship Deal
February 5, 2024
Indian cola brand Campa has scored a remarkable coup in ousting major rivals Coca-Cola and Pepsi,…
Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership
January 15, 2024
Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. It…
BCCI Bans Certain Brand Categories Including Crypto and Alcohol From Team India’s Sponsorship Deals
June 13, 2023
The Board of Control for Cricket in India (BCCI) has decided to refine its sponsorship policy…
Team India Replaces Shirt Sponsor With Little Fanfare
January 29, 2023
Despite being the most lucrative national cricket team for sponsorship, Team India has been mired in…
Mastercard Replaces Paytm As Team India’s Title Sponsor
October 18, 2022
Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
World’s Richest T20 Tournament Set For Two More Franchises
July 13, 2021
The world’s most lucrative T20 tournament, Indian Premier League (IPL), is poised to introduce two more…
2021 Indian Premier League Sponsor Interest Booming Despite Pandemic
February 26, 2021
Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…
Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
IPL Seeks New Title Sponsor As Vivo is Given Out, Amid Anti-China Sentiment
August 5, 2020
Despite the BCCI's recent proclamations that all is well with their main partner Vivo, the incumbent…
BCCI Conjures Creative Plan For National Team Shirt Deal
July 10, 2020
COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…
