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Shinhan Bank Extends KBO League Title Sponsorship
December 1, 2025
Leading South Korean financial institution Shinhan Bank has renewed its deal to serve as the title…
Japan’s Kose Corporation Extends Multi-Year Partnership With MLB’s Los Angeles Dodgers
June 3, 2025
Japanese cosmetics company Kose Corporation has extended its multi-year partnership with MLB team Los Angeles Dodgers. …
Tencent Expands MLB Media Rights Deal To Other Asian Markets
April 9, 2021
Major League Baseball (MLB) has expanded its rights agreement with Tencent in a deal that will…
South Korean Baseball Struggles With Loss of Gate Revenue
June 19, 2020
South Korean baseball was one of the first sporting leagues to resume after the COVID-19 enforced…
Major League Baseball (MLB) Eyes Expansion In India
July 6, 2019
Major League Baseball (MLB) is now eyeing expansion in India to try and sway the nation’s cricket-mad fans into following baseball.
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
Shinhan Bank Surprises With Record-Breaking Korean Baseball Deal
January 16, 2018
South Korea’s elite baseball league, KBO League, has pocketed a record-breaking title sponsorship deal with Shinhan Bank.
Rakuten Nabs Another Major Sports Shirt Sponsorship Deal
September 26, 2017
In a move to raise its global awareness, Japanese e-commerce giant Rakuten has added reigning NBA champion Golden State Warriors to its blockbuster match kits portfolio.
Japanese Investment Giant Pitches In With World Baseball Classic
February 27, 2017
Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.
WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow
July 28, 2016
With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…
