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Bangladesh Cricket Board
Coca-Cola Backs Bangladeshi Cricket With Latest Deal
March 22, 2024
Beverage behemoth Coca-Cola has sealed a multi-year partnership with the Bangladesh Cricket Board. Under the deal…
Robi Axiata Returns As Chief Sponsor of Bangladesh Cricket Team
February 21, 2024
Robi Axiata Limited, the second largest player in Bangladesh’s telecommunications sector, has finally returned to the…
Lifebuoy Rescues Bangladesh Cricket
September 7, 2018
The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.
Axiata Subsidiary Exploits Escape Clause To Pull Out Of Cricket Deal
August 30, 2018
Bangladesh's second largest telco, Robi Axiata, has suddenly broken its title sponsorship deal with the Bangladesh Cricket Board (BCB), prematurely, citing category conflicts within the BCB's commercial framework.
