Bangladesh

Robi Axiata Returns As Chief Sponsor of Bangladesh Cricket Team

February 21, 2024

Robi Axiata Limited, the second largest player in Bangladesh’s telecommunications sector, has finally returned to the…

Lifebuoy Rescues Bangladesh Cricket

September 7, 2018

The Bangladesh Cricket Board (BCB) has scored a main sponsor in FMCG giant Unilever’s Lifebuoy, until January 2020, likely due to its national skipper’s connection.

Axiata Subsidiary Exploits Escape Clause To Pull Out Of Cricket Deal

August 30, 2018

Bangladesh's second largest telco, Robi Axiata, has suddenly broken its title sponsorship deal with the Bangladesh Cricket Board (BCB), prematurely, citing category conflicts within the BCB's commercial framework.

Kohli Continues His Impressive Endorsment Streak In 2016

November 9, 2016

Indian men’s ethnic wear label Manyavar continues its sports-themed partnerships by appointing cricket superstar Virat Kohli as its brand ambassador.

INSIGHT: ASN's Mid-Year Review Forecasts Massive Uplift for Content & Sponsorship in Asia in 2016

July 6, 2016

ASN - the leading source of commercial intelligence for the Content & Sponsorship industry in Asia - has released data that shows an explosion in Non-traditional Media spend…

Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations

April 26, 2016

Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Cricket Continues To Attract Sponsorship In Bangladesh

November 3, 2015

BRB Cables has secured the title sponsorship of the Bangladesh Premier League (BPL) Twenty20 cricket tournament.

Buoyant Tigers Snare Another Lucrative Domestic Sponsorship

May 25, 2015

Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…

Bangladesh Football Boosted By Manyavar Sponsorship

April 8, 2015

Ethnic Indian apparel brand Manyavar has become the latest title sponsor of this seasons Bangladesh Premier League Football, taking over automotive brand Nitol Tata, in a season-long deal…