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Badminton World Federation (BWF)
Etihad Airways Partners Badminton World Federation (BWF) In Global Deal
January 13, 2025
The national carrier of UAE, Etihad Airways, has struck a multi-year partnership with the Badminton World…
Online Talent Recruitment Platform foundit Backs Badminton World Federation (BWF)
May 3, 2024
Online talent recruitment platform foundit is partnering theBadminton World Federation (BWF) to boost the platform’s brand…
Travel StartUp Emerges In Asia With BWF Deal
March 4, 2020
Map-based, travel startup Stay22 has agreed a deal to become the official travel solutions sponsor for…
HSBC Signals Strategy Shift As It Partners With BWF
January 10, 2018
In a major sponsorship coup for badminton, its global authority - the Badminton World Federation (BWF) - has secured a wide-ranging four-year partnership with HSBC marking a distinctive…
Wanda/Infront Strike A Big Money Deal In Booming Badminton
September 30, 2016
Sports marketing firm Infront Sports & Media, a subsidiary of the acquisitive Chinese conglomerate Wanda, has secured an exclusive eight-year partnership with Badminton World Federation (BWF).
OUE Doubles Down in Racquet Sports After DBS Flip-Flops
November 12, 2015
Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of the Singapore Slammers, the city-state’s team for the next three seasons…
ASN VERDICT: Total must “Activate or Die" around its Category-breaking Badminton Deal
January 14, 2015
The recent news of French energy behemoth Total pumping in USD10m+ in a four-year deal with the Badminton World Federation (BWF) has created a buzz in the Asian…
OUE Renews Singapore Open Title Sponsorship
November 14, 2014
In a move to lift Singapore’s badminton scene, local property developer OUE Limited has renewed its title sponsorship of the Singapore Open until 2017, in a three-year deal…
Li-Ning Expands Badminton Partnership Portfolio: Dominates the category in Asia
June 26, 2014
Chinese sports company Li-Ning has finalised a deal to become the title sponsor of the Badminton World Federation (BWF)’s 2014 World Championships in Denmark.
MetLife Seals BWF World Superseries Sponsorship Deal
December 19, 2013
The Badminton World Federation (BWF) has officially announced global insurance firm MetLife as the title sponsor of its BWF World Superseries, which begins with the Korea Open next…
