May 23, 2019
The India business at Bacardi - the alcohol company - is showing how its sponsorship of local independent music can be a strong way to engage audiences, particularly…
January 5, 2019
Bacardi owned brand Dewars has recently collaborated with Gobble, the food channel of the Sequoia-funded digital content player in India, Pocket Aces.
July 14, 2017
Luxury brand Bally has collaborated with hip-hop producer Swizz Beatz on an international content collection to compliment its celeb content work in Asia.
August 25, 2016
While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…
July 14, 2016
Popular Punjabi rappers have covered some ground to be courted by brands such as Yamaha, Hitachi, Vodafone and Coca-Cola, as they attempt to race into the consciousness of…
August 24, 2014
Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…
January 2, 2014
MTS, the telecom brand from Sistema Shyam TeleServices, has launched MTS Discover (http://www.MTSDiscover.com), an online platform that enables aspiring musicians to play at gigs and music festivals happening…