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Automobile/Electric
Japanese Automobile Maker Honda Motor Secures World Athletics Deal
November 19, 2024
Japanese automobile maker Honda Motor Co. Ltd has clinched a partnership deal with World Athletics. The…
Electric Vehicle Pioneer Tesla Scores Landmark Celebrity Endorsement In Asia
November 15, 2024
Electric vehicle maker Tesla, which stays clear from celebrity endorsements, has made a concerted move to…
China’s BYD Auto Poised To Back UEFA European Championship 2024
January 17, 2024
Chinese carmaker BYD Auto—known for its electric vehicles—has scored a partnership with UEFA for the upcoming…
Yadea Backs Upcoming FIFA Women’s World Cup
July 7, 2023
In a landmark deal, Yadea has secured a Pan-Asian deal to become a tournament supporter for…
How Electric Auto Manufacturer Polestar Is Using China Arts As Brand Driver
November 25, 2021
In late October, Beijing’s X Museum secured a sponsorship deal with Swedish electric car company Polestar.…
Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors
August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
Lexus Electrifies HSBC Women’s World Championship
April 13, 2021
By becoming the official automotive partner of the HSBC Women’s World (golf) Championship, Lexus have become…
Tesla Breaks New Ground With Tencent Gaming
September 10, 2020
The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…
China Likely To Host 2019 and 2020 FIFA Club World Cup
July 18, 2018
FIFA President Gianni Infantino has told Alibaba owner Jack Ma that China has a “big chance” of hosting the 2019 and 2020 editions of the revamped FIFA Club…
China’s BYD Sponsorship With Arsenal Might Be Fraudulent
July 16, 2018
EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.
