Australian Open

Emirates Renews Long-Term Partnership With The Australian Open

December 16, 2024

Emirates has renewed its sponsorship deal with the Australian Open, the first tennis grand slam of…

Chinese Consumer Electronics Giant Haier Backs The Australian Open

November 27, 2024

Chinese consumer electronics company Haier has negotiated a deal to become the new official TV and appliance partner…

China’s Luckin Coffee Backs Australian Open

January 12, 2024

Luckin Coffee, often known as China’s Starbucks, has secured a partnership deal with Tennis Australia. Under the…

Uber Eats Tickle Tennis Fans With Aussie Open Embedded Ads

January 27, 2019

Uber Eats has activated its partnership with the Australian Open, releasing a series of quirky embedded commercials for the year’s first Grand Slam.

Popular Baijiu Brand Signals Global Ambitions With Aussie Open Deal

October 11, 2018

Popular Chinese baijiu brand Luzhou Laojiao has scored a blockbuster deal as an associate sponsor with the Australian Open for the next five years.

Ganten: Chinese Water Brand Shifting From Domestic To International

October 19, 2017

Chinese mineral water brand Ganten has continued an obvious change in its spending patterns after securing a five-year deal partnership with the Australian Open.

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

MasterCard Making Noises to Push Back into India’s Sponsorship Market

January 27, 2017

Mastercard is planning to strengthen its sponsorship presence in India by getting involved in more local sporting events.

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

Djokovic Nets Yet Another Endorsement Deal

January 13, 2014

This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.