ATP

Yokohama Rubber Secures ATP Partnership

April 12, 2024

Leading Japanese tyre brand Yokohama Rubber has sealed a new multi-year partnership deal with elite men’s…

Chinese White Goods Giant Haier Extends ATP Deal

March 18, 2024

Chinese white goods giant Haier has renewed its deal with the ATP, the governing authority of the…

Infosys Renews ATP Digital Innovation Partnership

March 13, 2024

Indian multinational digital services and business consulting company Infosys have extended their digital innovation partnership with…

Saudi Arabia’s Public Investment Fund (PIF) Backs ATP In Latest Deal

March 6, 2024

Another week, another deal seems to be the mantra for Saudi Arabia’s Public Investment Fund (PIF)…

Chinese White Goods Giant Haier Banks On Tennis Deals

May 14, 2023

Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Emirates Tipped To Consolidate Its Global Tennis Footprint

July 20, 2015

Emirates is widely tipped to replace Corona as the ATP’s lead sponsor from early 2016, according to numerous tennis insiders, with a deal believed to be worth at…

More Than A Gold Toilet For Nishikori

April 13, 2015

Asian tennis sensation Kei Nishikori, 25, has secured a three-year global endorsement deal from Japanese housing and building fixtures specialist Lixil Group Corporation.

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.