atletico madrid

Another Chinese Sports Investment to "Borrow" European Football I.P.

September 7, 2015

The world’s leading dimethyl ether (DME) producers - that's a gas to you and us - China Energy Limited, has ventured into European club football with an almost…

New Partner for Inter in Yet Another Chinese Investment into European Football

July 28, 2015

With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…

China's Richest Biz Moguls Back LeTV Sports

May 14, 2015

Alibaba’s Jack Ma and Wanda Group’s Wang Jianlin are among the new investors in sports rights and content venture LeTV Sports.

ASN INSIGHT: La Liga Courts More Chinese Sponsors

April 28, 2015

Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.

Huawei Partners Panama Football

March 26, 2015

Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…

Huawei Rings In Mexican Football Partnership

February 16, 2015

Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.

Sockatyes Partners La Liga

October 9, 2014

The La Liga’s governing authority (LFP) has announced a partnership with Chinese football accessories company Sockatyes.

Atletico de Kolkata Scores Aircel Partnership

September 26, 2014

Atletico de Kolkata, a franchise in the new Indian Super League (ISL) football tournament, has secured a key partnership deal with Indian mobile network provider Aircel.