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Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football
May 1, 2019
After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe
November 15, 2016
One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…
Are Chinese Investors Using European Football Clubs as Trophies, not for Trophies?
August 8, 2016
Chinese corporations are flexing their financial muscle in European club football with a breathtaking spree of investment deals. Is the underlying reason trophy collection? And we mean something…
Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead
November 27, 2015
Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.
FC Barcelona Expands Its Chinese Youth Football Mission
October 26, 2015
Spanish football giant FC Barcelona has expanded its FCB Escola project by opening a youth development school in China.
Oppo Eyes Asean Growth & Brand Awareness In Europe With Barca Partnership
September 11, 2015
Chinese smartphone maker Oppo has secured a three-year sponsorship deal with FC Barcelona, in a move believed to expedite the company’s entrance into the European market and cement…
Another Chinese Sports Investment to "Borrow" European Football I.P.
September 7, 2015
The world’s leading dimethyl ether (DME) producers - that's a gas to you and us - China Energy Limited, has ventured into European club football with an almost…
New Partner for Inter in Yet Another Chinese Investment into European Football
July 28, 2015
With European club football pre-season tours creating much fanfare in Asia, it is little surprise that Serie A club Inter Milan, owned by Indonesian business magnate Erick Thohir,…
