Athletics

Japanese Biofuel Maker REVO International Backs World Athletics Championships Tokyo 25

June 24, 2025

Japan’s REVO International Inc., a pioneer in biofuel production, has been named an official event supplier…

Visit Qatar Inks Triathlon Deal With T100 World Tour Final 

February 4, 2025

Visit Qatar has inked a five-year deal for the T100 World Tour Final alongside The Professional Triathletes…

Tata Mumbai Marathon Secures Mo Farah Endorsement 

January 17, 2025

One of Asia’s biggest marathons, the Tata Mumbai Marathon, has made legendary British marathoner Mo Farah…

Japanese Automobile Maker Honda Motor  Secures World Athletics Deal 

November 19, 2024

Japanese automobile maker Honda Motor Co. Ltd has clinched a partnership deal with World Athletics.  The…

Tata Consultancy Services (TCS) Becomes Title Partner Of Sydney Marathon 

July 5, 2024

Indian multinational behemoth Tata Consultancy Services has (TCS) deepened its association in the running world, securing…

Hero MotoCorp’s E-Scooter VIDA V1 Backs TCS World Premier’s 10k Bengaluru Run 

April 24, 2024

Hero MotoCorp’s e-scooter line VIDA V1 is all poised to collaborate with Indian distance running pioneers Procam…

Bharat Petroleum Corporation Limited (BPCL) Clinches Neeraj Chopra’s Endorsement 

March 19, 2024

State-owned Bharat Petroleum Corporation Limited (BPCL), one of the biggest oil and gas companies in India,…

Japanese Food Manufacturer Morinaga Secures World Athletics Deal

March 4, 2024

Japanese food manufacturing company Morinaga has negotiated a two-year sponsorship deal with World Athletics, the international…

Japan’s NTN Corporation Partners World Athletics 

August 23, 2023

Japan’s NTN Corporation (NTN) has tied up an official partnership deal with World Athletics.  The collaboration…

Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China

January 17, 2020

American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…